Corporate Social Responsibility (CSR) is not just a progressive business strategy, it is a tool for fostering sustainable development and higher living standards.
Sustainable development is no longer only a concern of governments and civil society organizations; it is increasingly on the agenda of private companies. For this reason, the establishment of dialogue and partnerships that bring together both public and private sector actors has become extremely important.
CSR offers a framework for managing organizations according to a set of financial, environmental and social principles. Incorporating responsible business strategies into daily operations provides companies with an opportunity to engage in innovative processes, open new markets, raise competitiveness, reduce legal risks, improve the bottom line, save energy and improve relations with shareholders and the public.
Against this exciting background, I am pleased to share with you the first comprehensive study of CSR in Eastern Africa. The analysis presented in this book provides snapshots of the current state of CSR in Eastern Africa, maps relevant CSR organisations and initiatives operating in the region, and evaluates the implementation of CSR practices.
It is addressed to a wide range of actors from business leaders and government officials, to civil society and grass-roots leaders. It offers useful and inspiring recommendations to encourage the development of CSR in the region. I believe this Handbook will stimulate debate both on national and regional levels about CSR's role in building a more sustainable and prosperous future.